Adam Jonas, Morgan Stanley’s lead auto analyst said he likes Harley-Davidson.
On Tuesday, Jonas put out a research note in which he hiked his price target for the American motorcycle manufacturer to $61 from $54, with an “overweight” rating (his version of a “buy”).
Harley-Davidson shares had closed on Monday at $58 and were trading at almost $60 on Tuesday, up about 2%.
Jonas thinks that Harley is in a great position to take advantage of a Trump presidency. Here’s what he says:
HOG positioning post US election: China accounts for a fraction of 1% of sales for HOG and there is no Mexican production. Significant exposure to US domestic oil patch states. Rebound in construction and energy dovetails with the sweet spot of HOG’s core US motorcycle demographic. Watch the FX though. Stronger US$ vs. currencies such as Yen can present a transaction risk and competitive risk over time. Neutral to positive on a relative basis.
So, if you ponder that, there aren’t many other iconic American manufacturing companies that are better situated to prosper in a Trump America.
This is something that Trump enemies are going to have to get used to: in some cases, if he follows through on some of his vows, there are going to be companies that will get a boost.
We can’t think of a better company than Harley-Davidson to do well in the next 4 years…GO HOG!